QBB and Sanrio Turn Shaped Cheese Into a Strawberry Dessert

QBB, the shaped-cheese line from Kobe dairy maker Rokkoh Butter, has gone to Sanrio for its newest flavor. My Melody & Kuromi Shaped Cheese Dessert, Strawberry launched nationwide in mid-August 2026, and it is the only dessert item in the current QBB shaped-cheese lineup.

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What It Is

A strawberry-flavored cheese dessert pressed into My Melody and Kuromi shapes. It keeps the clean, milky base of QBB cheese but leans sweeter and fruitier, closer to a chilled dessert than a snack cheese.

Each pack holds three pieces, 30g total, and the pieces are drawn at random from eight different shapes, four for each character. Opening a pack works like a blind box.

Price and Details

Suggested retail price is 185 yen before tax for a 30g pack. Each standard 10g piece carries 34mg of calcium. The shelf life is 180 days and the product must be kept refrigerated between 0 and 10 degrees Celsius, so it is the kind of souvenir to eat on the trip rather than carry home.

Where It Came From

The idea started as a winning entry in QBB's 2024 internal idea contest, where it took the top prize and was developed into a commercial product.

Two Existing Packs Also Got a Refresh

Alongside the new dessert, two established QBB shaped cheeses were redesigned. Both are 30g, 185 yen before tax, 270-day shelf life, nationwide.

• QBB Hello Kitty Shaped Cheese
• QBB Mickey & Friends Shaped Cheese

Good to Know

The dessert pack is a chilled product, so it will not survive a long unrefrigerated trip. All three items are sold nationwide, but availability varies by store.