Avail's Hello Kitty Drop Puts Kitty in Animal Print

Avail, the Shimamura group's youth-oriented banner, has a Hello Kitty capsule built on two ideas. The first is sun-tanned animal art: Kitty in cow print, dalmatian spot, leopard and zebra, hood up, occasionally in sunglasses. The second is Charmmykitty, the softer, lace-and-ribbon side of the character.

The collection runs October 24 (Saturday) to October 29 (Thursday) at Avail stores and the Avail online store. Two things to know before you go: the Matsumori store is excluded from the campaign, and most items are limited to one per person per product. Apparel and some home items are exempt from that limit.

Avail and Hello Kitty campaign visual with five Hello Kitty figures in animal-print hoodies

The Bags

Quilted faux leather is the thread running through the bag range, with Kitty's face embossed on the front and a choice of cream, black or pink.

  • 2-way tote with charm, 20 x 22.5 x 11 cm - 3,500 yen (3,850 yen with tax)
  • Tote bag, 23 x 33 x 13 cm - 3,000 yen (3,300 yen with tax)
  • Shopping bag, 41 x 53 cm - 1,200 yen (1,320 yen with tax)
  • Key case - 1,500 yen (1,650 yen with tax)
  • Pouch - 1,800 yen (1,980 yen with tax)
  • Square pouch - 1,500 yen (1,650 yen with tax)

Quilted Hello Kitty backpacks, boxy 2-way totes, pouches and plush charms on a pink background

Hello Kitty quilted totes, key case, pouches, socks and charm tote arranged on a pink flyer

Home and Room Wear

The home side leans into the leopard print and toward pieces you would actually leave out when guests come over.

  • Bath mat, 45 x 60 cm - 1,200 yen (1,320 yen with tax)
  • Toilet mat, 55 x 60 cm - 1,200 yen (1,320 yen with tax)
  • Kitchen mat, 45 x 120 cm - 1,500 yen (1,650 yen with tax)
  • Insulated shopping bag, 41 x 53 cm - 1,800 yen (1,980 yen with tax)
  • Apron - 2,500 yen (2,750 yen with tax)
  • Ear-hood room wear - 3,500 yen (3,850 yen with tax)
  • Room wear - 3,500 yen (3,850 yen with tax)
  • Room gown - 3,000 yen (3,300 yen with tax)
  • Room pants - 1,800 yen (1,980 yen with tax)

Hello Kitty animal-print room wear, loungewear, mats, apron and insulated bag on pink flyers

Apparel

Sweats, knits and pullovers in sizes M to L, mostly in the 3,000 to 3,500 yen band.

  • One-shoulder knit pullover - 3,500 yen (3,850 yen with tax)
  • Dot knit pullover or V-neck knit pullover - 3,000 yen (3,300 yen with tax)
  • Sleeve-print pullover - 3,000 yen (3,300 yen with tax)
  • Sagara embroidery pullover - 3,000 yen (3,300 yen with tax)
  • Allover print pullover - 3,000 yen (3,300 yen with tax)
  • Allover print pants - 2,500 yen (2,750 yen with tax)
  • Hanten padded jacket - 3,500 yen (3,850 yen with tax)
  • Boa sandals, M to L or LL - 2,500 yen (2,750 yen with tax)
  • Socks - 390 yen (429 yen with tax); three-pair set - 990 yen (1,089 yen with tax)

Hello Kitty knit pullovers, sweatshirts, pants, hanten jacket and boa sandals on a hot pink flyer

Two Freebies Worth Knowing

Omoide Badge: through the Sanrio app, collect five digital badges between October 9 and November 3, 2026 to unlock a secret badge. The first 30 people to show it at an Avail store receive a large tote bag.

Instagram: follow the account and comment between October 16 at 9:00 and October 29 at 23:59 for a chance at one of 100 sticker sets.

Hello Kitty sun-tanned animal art flyer with cow, dalmatian and leopard print pieces

Before You Go

Stock is limited and does not restock, the one-per-person rule applies to most items, and the Matsumori store is not part of the campaign.

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